VIP / Pro Sessions
Premium working sessions for the operators, owners and senior leaders shaping the next decade of events. Smaller rooms, sharper conversations.
Understanding the Summit Experience
Monday, July 20, 2026
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Optional Private VIP Pro Sessions
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Separate registration required
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Hilton Palacio del Rio | San Antonio, TX
Tuesday, July 21, 2026
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Texas Event Summit
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Main Stage
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Featured Stage
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Industry Showcase
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VIP Pro Sessions
A.I. in Events: From Marketing to Operations
A practical look at how A.I. is changing the event industry, from marketing and sales to systems, communication, and operations.
11:00 AM – 11:40 AM
What Buyers Want Now: Staying Relevant in a Changing Events Market
A virtual strategy session on changing buyer expectations and how event professionals can stay relevant in an evolving market.
3:00 PM – 3:40 PM (Exclusive Virtual VIP Session with Shawna Suckow)
Included with VIP Experience Admission
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Access to all VIP Pro Sessions on Tuesday, July 21
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Priority seating
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Exclusive networking opportunities
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Additional education tracks
VIP Pro Sessions are included with VIP admission and do not require separate registration.
The Sales Conversation: How to Sell Value Without Sounding Salesy
A tactical session on how event professionals can better communicate value, improve conversions, and sell with more confidence.
1:00 PM – 1:40 PM
Leading Under Pressure: Building Strong Teams in a High-Stress Industry
A leadership session on building stronger teams, managing pressure, and creating a healthy culture in a fast-paced industry.
Need Approval to Attend?
If you need help making the case to your manager or leadership team, use our ready-to-send justification template to explain the value of attending Texas Event Summit.
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Deep-dive education with national speakers
Smaller group setting for stronger engagement
Actionable takeaways you can apply immediately
Enhance Your Summit Experience
Add an optional Private Workshop on Monday, July 20, 2026 before Texas Event Summit begins. Private Workshops are sold separately and are not included with Summit Pass or VIP admission.
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$399.00 + applicable sales tax & fees
Exclusive 3-hour hands-on workshop with Alan Berg focused on sales, conversions, client communication, and closing more business. Separate registration required. Limited seating available.
3-Hour Interactive Workshop
Monday, July 20, 2026
Hilton Palacio del Rio
Put AI to work in your business with hands-on training focused on marketing, sales, content creation, and client communication.
$399.00 + applicable sales tax & fees
Exclusive 3-hour interactive workshop focused on leadership, resilience, mindset, and sustainable performance. Separate registration required. Limited seating available.
Monday, July 20, 2026
3-Hour Interactive Workshop
Hilton Palacio del Rio.
Gain practical tools to lead through uncertainty, strengthen relationships, communicate your value more effectively, and create greater impact in your work and career.