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VIP / Pro Sessions
Premium working sessions for the operators, owners and senior leaders shaping the next decade of events. Smaller rooms, sharper conversations.
A.I. in Events: From Marketing to Operations
A practical look at how A.I. is changing the event industry, from marketing and sales to systems, communication, and operations.
11:00 AM – 11:40 AM
What Buyers Want Now: Staying Relevant in a Changing Events Market
A virtual strategy session on changing buyer expectations and how event professionals can stay relevant in an evolving market.
3:00 PM – 3:40 PM (Virtual Session with Shawna Suckow)
The Sales Conversation: How to Sell Value Without Sounding Salesy
A tactical session on how event professionals can better communicate value, improve conversions, and sell with more confidence.
1:00 PM – 1:40 PM
Leading Under Pressure: Building Strong Teams in a High-Stress Industry
A leadership session on building stronger teams, managing pressure, and creating a healthy culture in a fast-paced industry.

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