TEXAS EVENT SUMMIT 2026 OFFICIAL ATTENDEE AGENDA
Official Run of Show
Tuesday • July 21, 2026
Hilton Palacio del Rio | San Antonio, Texas
Welcome to the Texas Event Summit. Use this page throughout the event to view the official agenda, session locations, workshop details, VIP experiences, expo information, raffle instructions and evening events.
Bookmark this page or keep your QR code handy for quick access throughout the summit.
Tuesday, July 21, 2026
Full Summit Day
Location: Hilton Palacio del Rio
Important Morning Information
Registration Team Setup: 6:30 AM – 7:30 AM
Registration Open: 8:00 AM – 4:00 PM
Registration Closes: 4:00 PM
Attendees checking in on Tuesday, July 21 will receive an expo passport and raffle card at registration.
⏰8:00 AM – 8:30 AM
Registration, Expo Opening & Seating
Location: Registration · Expo · Main Stage
Pick up your badge, explore the expo, find your seat and prepare for the official summit opening.
Main Stage
⏰8:30 AM – 8:50 AM
Official Welcome & Opening Kickoff
Location: Main Stage
Welcome remarks, event information, sponsor recognition, expo passport instructions and an overview of the day.
Main Stage
⏰8:50 AM – 9:40 AM
Rich Bracken — Opening Keynote
Location: Main Stage
An energetic closing keynote and performance featuring music, audience engagement, meaningful takeaways and a memorable finale to the Texas Event Summit.
Main Stage
⏰9:50 AM – 10:40 AM
Christie Osborne
Location: Main Stage
Practical marketing strategy and visibility guidance designed to help event professionals make smarter, more focused business decisions.
Expo
⏰10:40 AM – 11:00 AM
Expo Break
Location: Featured Stage & Expo Area
Practical marketing strategy and visibility guidance designed to help event professionals make smarter, more focused business decisions.
VIP access
⏰10:45 AM – 11:25 AM
Scott Frankel
Location: VIP Experience
A focused conversation about practical ways event professionals can use artificial intelligence in their businesses and event experiences.
Main Stage
⏰11:00 AM – 11:50 AM
Alan Berg
Location: Main Stage
Begin the summit with one of the event industry's leading voices in sales, communication and business growth.
Featured Stage
⏰11:00 AM – 11:45 AM
Crossing Over — How Event Pros Break Into New Markets and Win
Location: Featured Stage
Learn how event professionals successfully expand into new markets, introduce new services and build credibility with new types of clients.
Main Stage
⏰12:00 PM – 12:50 PM
Matt Radicelli
Location: Main Stage
Explore the future of agentic AI and how intelligent systems are changing business, customer experiences and the event industry.
Featured Stage
⏰12:00 PM – 12:45 PM
How San Antonio Wins
Location: Featured Stage
DMCs, hotels, attractions, venues and planners on how to work together to create stronger events and a more competitive destination.
Expo
⏰12:50 PM – 1:50 PM
Lunch, Expo & Networking
Location: Expo & Networking Areas
The largest dedicated expo and networking period of the summit. VIP guests may recharge in the VIP lounge.
VIP access
⏰1:00 PM – 1:40 PM
VIP Sales Conversation
Location: VIP Experience
A focused conversation featuring practical sales ideas and strategies for event professionals.
Main Stage
⏰1:50 PM – 2:40 PM
San Antonio 2028 and Beyond — The Future of Events, Tourism & Destination Growth
Location: Main Stage
Industry leaders explore the future of San Antonio events, tourism, hospitality and destination growth — and what event professionals should begin preparing for now.
Featured Stage
⏰2:00 PM – 2:45 PM
Beyond the Ballroom
Location: Featured Stage
How event professionals are creating memorable experiences outside traditional venues, meeting rooms and ballroom spaces.
VIP access
⏰2:45 PM – 3:25 PM
Matt Radicelli – AI Deep Dive
Location: VIP Experience
Scott Frankel breaks down the key AV questions planners should understand before approving a setup, signing a contract or walking into production.
Main Stage
⏰2:50 PM – 3:40 PM
Rachel Druckenmiller
Location: Main Stage
A high-energy session focused on leadership, connection, communication and creating greater impact in the way we work and lead.
Featured Stage
⏰3:00 PM – 3:45 PM
Who's Driving the Industry Forward?
Location: Featured Stage
Meet the professionals, leaders and organizations helping move the event and hospitality industries into their next chapter.
Expo
⏰3:40 PM – 4:00 PM
Expo Break & Official Raffle Drawing
Location: Featured Stage & Expo Area
Complete your expo passport and join the official raffle drawing at 3:45 PM. You must be present to win.
Featured Stage
⏰4:00 PM – 4:45 PM
Surviving the Slow Season
Location: Featured Stage
A practical discussion about navigating slower sales periods, protecting cash flow, strengthening relationships and keeping your business moving forward.
VIP access
⏰4:00 PM – 4:45 PM
Leading Under Pressure
Location: VIP access
A focused leadership conversation designed for professionals navigating pressure, growth and responsibility.
Main Stage
⏰4:45 PM – 5:30 PM
David Merrell — Closing Keynote
Location: Main Stage
A forward-looking conversation about trends, creativity and the business of creating unforgettable event experiences.
TUESDAY NIGHT | 8:00 PM – 11:00 PM
COSMIC COWBOY
A Neon Rodeo After Dark
The official Texas Event Summit after party brings together neon, rodeo energy, music, interactive experiences and unforgettable event production. Come ready to dance, network and celebrate the conclusion of the Texas Event Summit.
Summit Pass Holders: Your Texas Event Summit pass includes admission to the official after party.
VIP Guests: VIP guests receive open-bar access during the Cosmic Cowboy experience.
Party-Only Guests: Guests holding a valid standalone after-party ticket may also attend.
Suggested Attire: Neon Western, cosmic cowboy, glam rodeo or elevated party attire.
VIP ACCESS REQUIRED
Expo & networking
Explore event professionals, venues, hospitality partners, creative suppliers and industry organizations during the summit
Date: Tuesday, July 21, 2026
Location: Featured Stage and Expo Area
Hours: 8:00 AM–4:30 PM
Best Times to Visit
Morning Expo Break
Lunch, Expo and Networking
Expo Break and Raffle
10:40 AM–11:00 AM
12:50 PM–1:50 PM
3:40 PM–4:00 PM
EXPO PASSPORT AND RAFFLE
Attendees checking in on Tuesday, July 21 will receive an expo passport and raffle card at registration.
How It Works
Visit Participating Exhibitors
Explore the expo and meet the businesses, organizations and event professionals participating in the summit.
Collect the Required Stamps
Visit participating exhibitors to collect the required stamps or signatures.
Submit Your Completed Card
Turn in your completed raffle card before or during the official drawing.
Raffle Time
Raffle Location
⏰4:45 PM–5:30 PM
Featured Stage and Expo Area
You must be present to win.
Registration & Guest Services
Visit registration for badge assistance, ticket questions, directions, VIP information and general event support.
EVENT LOCATIONS
Main Stage
Home of the official welcome, featured speakers, the San Antonio 2028 and Beyond panel and the Rich Bracken closing experience
Getting Around
Featured Stage and Expo
Home of Featured Stage panel discussions, exhibitors, expo passport activities and the raffle drawing
VIP Lounge and VIP Experiences
An exclusive area for VIP ticket holders featuring lounge access and bonus educational sessions.
NEED HELP?
Visit the Registration and Guest Services desk during event hours.
Our event team and volunteers will be available to assist with directions, tickets, accessibility needs and general summit questions
Stay Connected
Follow Texas Event Summit and share your experience.
Official Hashtag:
#TexasEventSummit
Tag Texas Event Summit in your photos, session takeaways and favorite event moments.